In this workshop, your participants will get knowledge they need to manage effectively their image and value by forming solid networks through strategic communication planning. Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities. This workshop is designed to provide practical and hands-on tools that will give your participants a skillset in dealing with the media and the public.
Media and Public Relations is the most successful method of communicating your value to those around you. Furthermore, good networking skills enable you to tap into those relationships you already have and increase the scope of your network. The larger the scope the more people knows you and offers you opportunities.

OBJECTIVES

• Network for success
  
• Manage “Meet and Great” opportunities
  
• Dress for success
  
• Write effectively
  
• Set goals
  
• Manage media relations
  
• Plan issue and crisis communication
  
• Use social media
  
• Deliver effective employee communication
  

• Module One: Getting Started
  
• Module Two: Networking for Success (I)
  
• Module Three: Networking For Success (II)
  
• Module Four: The Meet and Greet  
  
• Module Five: Dressing for Success   
  
• Module Six: Writing  
  
• Module Seven: Setting Goals
  
• Module Eight: Media Relations  
  
• Module Nine: Issues and Crisis Communication Planning  
  
• Module Ten: Social Media (The PR Toolkit)  
  
• Module Eleven: Employee Communications
  
• Module Twelve: Wrapping Up