Soft Skills Courses

Most people find that they wish they had more time in a day. This workshop will show participants how to organize their lives and find those hidden moments. Participants will learn how to establish routines, set goals, create an efficient environment, and use time-honored planning and organizational tools to maximize their personal productivity. 
Personal Productivity is a goal most of us have. Through this workshop your participants will be on the right track in achieving that goal. Some people blame everything that goes wrong in their life on something or someone else, but through this workshop your participants will take ownership and begin to lead a more productive life.

OBJECTIVES

• Set and evaluate SMART goals
  
• Use routines to maximize their productivity
  
• Use scheduling tools to make the most of their time
  
• Stay on top of their to-do list
  
• Start new tasks and projects on the right foot
  
• Use basic project management techniques
  
• Organize their physical and virtual workspaces for maximum efficiency
  
• Take back time from e-mail and handheld devices
  
• Beat procrastination
  

COURSE OUTLINE

• Module One: Getting Started
  
• Module Two: Setting SMART Goals 
  
• Module Three: The Power of Routines 
  
• Module Four: Scheduling Yourself  
  
• Module Five: Keeping Yourself on Top of Tasks 
  
• Module Six: Tackling New Tasks and Projects 
  
• Module Seven: Using Project Management Techniques 
  
• Module Eight: Creating a Workspace 
  
• Module Nine: Organizing Files and Folders 
  
• Module Ten: Managing E-Mail 
  
• Module Eleven: Tackling Procrastination 
  
• Module Twelve: Wrapping Up
  

Searching for a job can be intimidating. How do you know what job you're best suited for? How do you build a winning resume and cover letter? Where can you find job leads? How do you network without feeling nervous? What happens when you land an interview? And most importantly, where do you find help when you need it?
The Job Search Skills workshop will give you the answers to all these questions, plus a plan to get you to a new job within a month. After completing this program, you'll be more than ready to start your search for your perfect job. Identifying the purpose for working and the assessment of skills can help determine the types of jobs your participants should apply for.

OBJECTIVES

• Define your objectives and purpose in your search for employment.
  
• Help you establish SMART goals in the job-hunting process.
  
• Assist you in developing a first month plan of action for your job search.
  
• Craft an effective resume.
  
• Form an attractive cover letter.
  
• Develop and present a portfolio of your prior work.
  
• Learn networking skills in finding leads for jobs.
  
• Efficiently get interviews and thrive in the interview process.
  

COURSE OUTLINE

• Module One: Getting Started 
  
• Module Two: Ready, Set, Go!  
  
• Module Three: Building Your Resume 
  
• Module Four: Polishing Your Resume  
  
• Module Five: Writing a Cover Letter  
  
• Module Six: Creating a Portfolio 
  
• Module Seven: Networking Skills 
  
• Module Eight: Skills for Success  
  
• Module Nine: Where to Look?  
  
• Module Ten: Understanding the Interview 
  
• Module Eleven: Interview Skills 
  
• Module Twelve: Wrapping Up  

Numbers! Numbers! Numbers! Wherever you go, you are bound to see them. On addresses, license plates, phones, prices, and of course, money! Numbers connect us all to each other in many more ways than we might imagine. Essentially, our world revolves around numbers.
Some of us enjoy dealing with numbers while others may have a fear of them, or even a phobia. For those of you who have already recognized and appreciate the impact that numbers actually have on just about everything, you deserve a cookie. Welcome to Basic Bookkeeping!

OBJECTIVES

• Understand basic accounting terminology.
  
• Identify the differences between the cash and accrual accounting methods.
  
• Keep track of your business by becoming familiar with accounts payable and accounts receivable.
  
• Use a journal and general ledger to document business financials.
  
• Utilize the balance sheet.
  
• Identify different types of financial statements.
  
• Uncover the reasons for and actually create a budget.
  
• Be familiar with internal and external auditing. 
  

COURSE OUTLINE

• Module One: Introduction                            
  
• Module Two: Basic Terminology (I)                      
  
• Module Three: Basic Terminology (II)                    
  
• Module Four: Accounting Methods                    
  
• Module Five: Keeping Track of Your Business             
  
• Module Six: Understanding the Balance Sheet            
  
• Module Seven: Other Financial Statements             
  
• Module Eight: Payroll Accounting / Terminology          
  
• Module Nine: End of Period Procedures                
  
• Module Ten: Financial Planning, Budgeting and Control    
  
• Module Eleven: Auditing                               
  
• Module Twelve: Wrapping Up 

Course Fee: N10,300

Facilitator: DexNova Consulting 

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In the United States today, women make up half of the workforce. Unfortunately for women, their male colleagues are promoted at a much higher rate. Women offer great work ethnics, and bring something different from men to the workforce, but many times it goes unnoticed.  In this workshop, you will learn about how organizations can develop women leaders, about the benefits of women in organizations, as well as advancements for the future of women. You will learn how women in the workplace cannot only benefit the women themselves, but also your organization as well.
With the Women in Leadership workshop, your participants will learn how women are changing the workforce. Through this workshop, your participants will gain a new perspective on the workforce, and what benefits can come from hiring and promoting women to higher positions.

OBJECTIVES

• Discuss the leadership gap between men and women
  
• Learn about women in various powerful positions
  
• Discuss different traits associated with women in management
  
• Understand the different barriers facing women in leadership positions
  
• Learn about the benefits of having women in the workforce
  

COURSE OUTLINE

• Module One: Getting Started
  
• Module Two: Women and the Workforce
  
• Module Three:  The Leadership Gap
  
• Module Four: Barriers to Women’s Leadership
  
• Module Five: Traits of Women’s Management
  
• Module Six: Benefits of Women’s Leadership
  
• Module Seven: Nurture Women’s Leadership
  
• Module Eight: Actively Recruit Women
  
• Module Nine: Encourage Networking Opportunities
  
• Module Ten: Pair Women with Mentors
  
• Module Eleven: Create Educational Opportunities
  
• Module Twelve: Wrapping Up

Having a balance between work and home life can be a challenge. With this challenge come great rewards when it is done successfully. By balancing a career with home life it will provide benefits in each environment. You will become healthier, mentally and physically, and you will be able to produce more career wise. 

With a Work-Life Balance you will be managing your time better. Better time management will benefit all aspects of life; you will be working less and producing more. This workshop will show how to focus on the important things, set accurate and achievable goals, and communicate better with your peers at work and your family at home. 

OBJECTIVES

• Explain the benefits of work life balance.
• Recognize the signs of an unbalanced life.
• Identify employer resources for a balanced lifestyle. 
• Improve time management and goal setting. 
• Use the most effective work methods for you.
• Create balance at work and at home.
• Manage stress. 

COURSE OUTLINE

Module One: Getting Started
Module Two: Benefits of a Healthy Balance
Module Three: Signs of an Imbalance
Module Four: Employer Resources
Module Five: Tips in Time Management
Module Six: Goal Setting
Module Seven: Optional Ways to Work
Module Eight: At Work
Module Nine: At Home
Module Ten: Stress Management
Module Eleven: Working in a Home Office
Module Twelve: Wrapping Up

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Personal time management skills are essential for professional success in any workplace. Those able to successfully implement time management strategies are able to control their workload rather than spend each day in a frenzy of activity reacting to crisis after crisis - stress declines and personal productivity soars! These highly effective individuals are able to focus on the tasks with the greatest impact to them and their organization.
The Time Management workshop will cover strategies to help participants learn these crucial strategies. Your participants will be given a skill set that include personal motivation, delegation skills, organization tools, and crisis management. We’ll cover all this and more during this workshop.

OBJECTIVES

• Plan and prioritize each day’s activities in a more efficient, productive manner
  
• Overcome procrastination quickly and easily
  
• Handle crises effectively and quickly
  
• Organize your workspace and workflow to make better use of time
  
• Delegate more efficiently
  
• Use rituals to make your life run smoother
• Plan meetings more appropriately and effectively
  

 
COURSE OUTLINE

• Module One: Getting Started
  
• Module Two: Setting SMART Goals
  
• Module Three: Prioritizing Your Time
  
• Module Four: Planning Wisely
• Module Five: Tackling Procrastination
  
• Module Six: Crisis Management
  
• Module Seven: Organizing Your Workspace
  
• Module Eight: Delegating Made Easy
  
• Module Nine: Setting a Ritual
  
• Module Ten: Meeting Management
  
• Module Eleven: Alternatives to Meetings
  
• Module Twelve: Wrapping Up

Course Fee:  N10,300
     
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There are an estimated one billion virtual workers in 2012, and the number is expected to continue climbing well into the future. With a global workforce you are provided with a cost effective and talented pool of employees to draw from. With a virtual team you are given a Follow the Sun production environment.
With a virtual team you have the normal issues of a localized team, with the additional challenges of distance and cultural differences. Virtual Team Building and Management will give you participants the knowledge to work with these challenges and succeed in a growing global workforce.

OBJECTIVES

• Know the keys to establishing a virtual team
  
• Learn how to hold effective meetings and group sessions
  
• Learn effective ways to communicate with team members
  
• Use tools to build trust and confidence among employees
  
• Know how to handle poor performing employees
  
• Know how to manage a virtual team during any project
  

COURSE OUTLINE

• Module One: Getting Started
  
• Module Two: Setting Up Your Virtual Team (I)
  
• Module Three: Setting Up Your Virtual Team (II)
  
• Module Four: Virtual Team Meetings
  
• Module Five: Communication (I)
  
• Module Six: Communication (II)
  
• Module Seven: Building Trust
  
• Module Eight: Cultural Issues
  
• Module Nine: To Succeed With a Virtual Team
  
• Module Ten: Dealing With Poor Team Players
  
• Module Eleven: Choosing the Right Tools
  
• Module Twelve: Wrapping Up

Team building is an important part of the work experience. It is not only applicable to your work life, but also transfers over to your personal and social life. When working with a team, it is important to fully engage yourself. One should take the time and proper steps, to become the best team member they can be.
With our Team Building For Managers workshop, your participants will learn how important team building is and how beneficial it can be. Through this workshop, your participants will gain a new perspective on teamwork, and become a valuable member to any team they are placed in. Follow the information in this workshop and create a positive atmosphere within your company with the use of teams.

OBJECTIVES

• Discuss the benefits of team work 
  
• Understand the importance of intentionally fostering teamwork 
  
• Determine strategies your organization can take to build teams 
  
• Understand the benefits of games and social activities in building a team 
  
• Apply the principles of team building to your own organization
  

 

COURSE OUTLINE

• Module One: Getting Started
  
• Module Two: What Are the Benefits of Team Building?
  
• Module Three: Types of Team Building Activities
  
• Module Four: Games
  
• Module Five: More Team Building Games
  
• Module Six: Activities
  
• Module Seven: More Team Building Activities
  
• Module Eight: Social Gatherings
  
• Module Nine: Common Mistakes When Team Building
  
• Module Ten: Formatting a Team Building Plan
  
• Module Eleven: Evaluate
  
• Module Twelve: Wrapping Up

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Positive and negative stress is a constant influence on all of our lives. The trick is to maximize the positive stress and to minimize the negative stress. Your participants will be shown how stress can be positive and negative, and we’ll look at the Triple A approach that will form the basis of this workshop. 
The Stress Management workshop will give participants a three-option method for addressing any stressful situation, as well as a toolbox of personal skills, including using routines, relaxation techniques, and a stress log system. They will also understand what lifestyle elements they can change to reduce stress.

OBJECTIVES

• Identify the best approach to a stressful situation (Alter, Avoid, or Accept)
  
• Understand what lifestyle elements you can change to reduce stress
  
• Use routines to reduce stress
  
• Use environmental and physical relaxation techniques
  
• Better cope with major events
  
• Use a stress log to identify stressors and create a plan to reduce or eliminate them
  

COURSE OUTLINE

• Module One: Getting Started
  
• Module Two: Understanding Stress
  
• Module Three: Creating a Stress-Reducing Lifestyle
  
• Module Four: Altering the Situation
  
• Module Five: Avoiding the Situation 
  
• Module Six: Accepting the Situation
  
• Module Seven: Using Routines to Reduce Stress 
  
• Module Eight: Environmental Relaxation Techniques
  
• Module Nine: Physical Relaxation Techniques
  
• Module Ten: Coping with Major Events
  
• Module Eleven: Our Challenge to You
  
• Module Twelve: Wrapping Up

Social Intelligence is about understanding your environment and having a positive influence. Your participants will become more confident in their social situations by learning how to express and interrupt social cues. They will create positive connections and increase their influence during social situations.
Increasing Social Intelligence will provide benefits throughout their professional and personal lives. It is a fantastic tool for coaching and development as people will learn “people skills”. Improving social skills through active listening, understanding body language, and being more empathic will give your participants the advantage in their interactions. Social interactions are a two way street, know the rules of the road!

OBJECTIVES

• Be aware of our own behaviors
  
• Learn to be empathetic with others
  
• Know tools for active listening
  
• Effectively communicate interpersonally
  
• Recognize various social cues
  
• Determine appropriate conversation topics
  
• Know various forms of body language
  

COURSE OUTLINE

• Module One: Getting Started
  
• Module Two: Increase Your Self Awareness
  
• Module Three: The Keys to Empathy 
  
• Module Four: Active Listening 
  
• Module Five: Insight on Behavior 
  
• Module Six: Communication
  
• Module Seven: Social Cues (I) 
  
• Module Eight: Social Cues (II)  
  
• Module Nine: Conversation Skills 
  
• Module Ten: Body Language 
  
• Module Eleven: Building Rapport
  
• Module Twelve: Wrapping Up

It is not possible to control or manage 100% of risk, but knowing what to do before, during, and after an event will mitigate the damage and harm. Identifying potential hazards and risks and making it part of the day to day business is important. Safety should be the first priority as every business must face the reality of risks and hazards.
Through our Risk Assessment and Management course your participants will be aware of hazards and risk they didn’t realize were around their workplace. Identifying hazards through proper procedures will provide your participants the ability to prevent that accident before it occurs. Limiting and removing potential dangers through Risk Assessment will be an incredible investment.

OBJECTIVES

• Identify hazards and risks
  
• Update control measures
  
• Grasp the fundamentals of accident reports
  
• Identify risk management techniques
  
• Outline a disaster recovery plan
  
• Communicate to the organization

COURSE OUTLINE

• Module One: Getting Started
  
• Module Two: Identifying Hazards and Risks
  
• Module Three: Seeking Out Problems Before They Happen (I)
  
• Module Four: Seeking Out Problems Before They Happen (II) 
  
• Module Five: Everyone’s Responsibility
  
• Module Six: Tracking and Updating Control Measures
  
• Module Seven: Risk Management Techniques
  
• Module Eight: General Office Safety and Reporting
  
• Module Nine: Business Impact Analysis
  
• Module Ten: Disaster Recovery Plan 
  
• Module Eleven: Summary of Risk Assessment
  
• Module Twelve: Wrapping Up
  

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According to a 1973 survey by the Sunday Times of London, 41% of people list public speaking as their biggest fear. Forget small spaces, darkness, and spiders, standing up in front of a crowd and talking is far more terrifying for most people. Through this workshop your participants will become more confident and relaxed in front of an audience which will translate into a successful speaking event.
However, mastering this fear and getting comfortable speaking in public can be a great ego booster, not to mention a huge benefit to your career. The Public Speaking workshop will give participants some basic public speaking skills, including in-depth information on developing an engaging program and delivering their presentation with power.

OBJECTIVES

• Identify their audience
  
• Create a basic outline
  
• Organize their ideas
  
• Flesh out their presentationFind the right words
  
• Prepare all the details
  
• Overcome nervousness
  
• Deliver a polished, professional speech
  
• Handle questions and comments effectively
  

COURSE OUTLINE

• Module One: Getting Started
  
• Module Two: Identifying Your Audience
  
• Module Three: Creating a Basic Outline 
  
• Module Four: Organizing the Program 
  
• Module Five: Fleshing It Out
  
• Module Six: Putting It All Together
  
• Module Seven: Being Prepared 
  
• Module Eight: Overcoming Nervousness 
  
• Module Nine: Delivering Your Speech (I)  
  
• Module Ten: Delivering Your Speech (II)  
  
• Module Eleven: Questions and Answers  
  
• Module Twelve: Wrapping Up

Many studies have found that public speaking is the number one fear amongst most people, outranking flying, snakes, insects, and even death. Ironically, it is also one of the skills that can make or break a person's career. Your participants will be provided a strong set of skills that will complement their current presentation skill set.
The Presentation Skills workshop will give participants some presentation skills that will make speaking in public less terrifying and more enjoyable. This workshop includes topics that participants can look forward to including: creating a compelling program, using various types of visual aids, and engaging the audience.

OBJECTIVES

• Perform a needs analysis and prepare an outline
  
• Select presentation delivery methods
  
• Practice verbal and non-verbal communication skills
  
• Knock down nervousness
  
• Develop and use flip charts with color
  
• Create targeted PowerPoint presentations
  
• Utilize white boarding for reinforcement
  
• Describe how video and audio enhance a presentation and list criteria for determining what types to use
  

COURSE OUTLINE

• Module One: Getting Started
  
• Module Two: Creating the Program
  
• Module Three: Choosing Your Delivery Methods
  
• Module Four: Verbal Communication Skills
  
• Module Five: Non-Verbal Communication Skills
  
• Module Six: Overcoming Nervousness
  
• Module Seven: Creating Fantastic Flip Charts 
  
• Module Eight: Creating Compelling PowerPoint Presentations
  
• Module Nine: Wow ‘Em with the Whiteboard
  
• Module Ten: Vibrant Videos and Amazing Audio
  
• Module Eleven: Pumping it Up a Notch
  
• Module Twelve: Wrapping Up

Performance Management is making sure the employee and the organization are focused on the same priorities. It touches on the organization itself by improving production and reducing waste. It helps the employee or individual set and meet their goals and improves the employee manager relationship. The key in keeping an organization and employee aligned, which improves performance and productivity, is Performance Management. 
When changes occur Performance Management helps the transition to be smoother and less hectic. It helps the organization and employee have a stream-lined relationship which improves communication and interactions between the two groups. It will help close any gaps that exist in an employee's skill-set and make them a more valuable employee through feedback and coaching.

OBJECTIVES

•  Define performance management.
  
• Understand how performance management works and the tools to make it work.
  
• Learn the three phases of project management and how to assess it.
  
• Discuss effective goal-setting.
  
• Learn how to give feedback on performance management.
  
• Identify Kolb’s Learning Cycle.
  
• Recognize the importance of motivation.
  
• Develop a performance journal and performance plan.
  

COURSE OUTLINE

• Module One: Getting Started
  
• Module Two: The Basics (I)
  
• Module Three: The Basics (II) 
  
• Module Four:  Goal Setting 
  
• Module Five:  Establishing Performance Goals
  
• Module Six: 360 Degree Feedback
  
• Module Seven: Competency Assessments 
  
• Module Eight: Kolb's Learning Cycle
  
• Module Nine:  Motivation
  
• Module Ten: The Performance Journal
  
• Module Eleven: Creating a Performance Plan
  
• Module Twelve: Wrapping Up

You have likely experienced some form of Office Politics. Working with different personalities, opinions, backgrounds, and values is a challenge in any environment. It is an inevitable fact that when people are working together personalities can and will clash. No one is an island, so working together as a team is incredibly important for the organization and every employee.

Office Politics it is about creating and maintaining better relationships. It is about communicating and working with your peers and colleagues in a way that is mutually beneficial. Employees who understand the positive aspects of Office Politics are better team members and end up being more successful and productive.

OBJECTIVES

• Understand the purpose and benefits of office politics.
  
• Setting boundaries and ground rules for new employees.
  
• Learn to interact and influence among colleagues.
  
• Learn how to manage various personality types in the office.
  
• Determine how to gain support and effectively network.
  
• Recognize how you are a part of a group and how you function.
  

COURSE OUTLINE

• Module One: Getting Started
  
• Module Two: New Hires
  
• Module Three: It’s About Interacting and Influencing
  
• Module Four: Dealing with Rumors, Gossip, and Half - Truths
  
• Module Five: Office Personalities (I)
  
• Module Six: Office Personalities (II)
  
• Module Seven: Getting Support for Your Projects
  
• Module Eight: Conflict Resolution
  
• Module Nine: Ethics
  
• Module Ten: You Are Not an Island
  
• Module Eleven: Social Events Outside of Work
  
• Module Twelve: Wrapping Up

Networking – according to Merriam Webster is “the exchange of information or services among individuals, groups, or institutions; specifically:  the cultivation of productive relationships for employment or business”. These and other events can become more easily managed with this great workshop. 

With our Power of Networking (Outside the Company) workshop, your participants will begin to see how important it is to develop a core set of networking skills. By managing and looking at the way people interact and seeing things in a new light, your participants will improve on almost every aspect of their networking strategy.

OBJECTIVES:

• Identify and avoid obstacles
  
• Implement networking principles
  
• Use online tools
  
• Prioritize contacts
  
• Manage networks effectively
  

COURSE OUTLINE

• Module One: Getting Started
  
• Module Two: The Benefits of Networking Outside of Work
  
• Module Three: Networking Obstacles
  
• Module Four: Networking Principles
  
• Module Five: Why Network
  
• Module Six: How to Build Networks
  
• Module Seven: Online Networking Tools
  
• Module Eight: Develop Interpersonal Relationships
  
• Module Eight: Review Questions
  
• Module Nine: Review Questions
  
• Module Ten: Time Management
  
• Module Eleven: Manage Personal and Professional Networks
  
• Module Twelve: Wrapping Up

PDUs Available: 10 PDUs

Course Fee: N10,300

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Networking has become a crucial part of the world today. Most people are aware of external networking and primarily focus on that. It is important to pay extra attention to internal networking, or networking within the company. To be truly effective, internal networking must be utilized throughout the company.
With The Power of Networking (Within the Company) workshop your participants will learn how internal networking is changing the workforce. Through this workshop, your participants will gain a new perspective networking, and what benefits can come from fully utilizing and making connections with internal networking.

OBJECTIVES

• Define networking
  
• Understand networking principles
  
• Use networking tools
  
• Avoid common mistakes
  
• Understand how to build relationships
  
• Manage time successfully
  

COURSE OUTLINE

• Module One: Getting Started
  
• Module Two: The Benefits of Networking at Work
  
• Module Three: Networking Obstacles 
  
• Module Four: Networking Principles 
  
• Module Five: How to Build Networks 
  
• Module Six: Recognize Networking Opportunities
  
• Module Seven: Common Networking Mistakes 
  
• Module Eight: Develop Interpersonal Relationships 
  
• Module Nine: Online Networking Tools 
  
• Module Ten: Time Management
  
• Module Eleven: Review Questions 
  
• Module Twelve: Wrapping Up

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In this workshop, your participants will get knowledge they need to manage effectively their image and value by forming solid networks through strategic communication planning. Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities. This workshop is designed to provide practical and hands-on tools that will give your participants a skillset in dealing with the media and the public.
Media and Public Relations is the most successful method of communicating your value to those around you. Furthermore, good networking skills enable you to tap into those relationships you already have and increase the scope of your network. The larger the scope the more people knows you and offers you opportunities.

OBJECTIVES

• Network for success
  
• Manage “Meet and Great” opportunities
  
• Dress for success
  
• Write effectively
  
• Set goals
  
• Manage media relations
  
• Plan issue and crisis communication
  
• Use social media
  
• Deliver effective employee communication
  

COURSE OUTLINE

• Module One: Getting Started
  
• Module Two: Networking for Success (I)
  
• Module Three: Networking For Success (II)
  
• Module Four: The Meet and Greet  
  
• Module Five: Dressing for Success   
  
• Module Six: Writing  
  
• Module Seven: Setting Goals
  
• Module Eight: Media Relations  
  
• Module Nine: Issues and Crisis Communication Planning  
  
• Module Ten: Social Media (The PR Toolkit)  
  
• Module Eleven: Employee Communications
  
• Module Twelve: Wrapping Up

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Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. Your participants will be given an introduction to marketing and its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed. 
Marketing Basics will provide the basic knowledge to your participants, and give them the ability to build and grow your business. Marketing has changed a lot recently and having a new perspective will give your participants the needed information to assist them in their marketing decisions. No matter what your product or service is, your business will benefit with a better understanding of marketing

OBJECTIVES

• Define your market.
  
• Know the different types of marketing and ways to use them.
  
• Learn effective ways of communicating with the customer.
  
• Know how to set marketing goals and strategies.
  
• Recognize common marketing mistakes and know how to avoid them.
  

COURSE OUTLINE

• Module One: Getting Started
  
• Module Two: What is Marketing?
  
• Module Three: Common Marketing Types (I)
  
• Module Four: Common Marketing Types (II) 
  
• Module Five: The Marketing Mix 
  
• Module Six: Communicating the Right Way
  
• Module Seven: Customer Communications 
  
• Module Eight: Marketing Goals
  
• Module Nine: The Marketing Funnel
  
• Module Ten: Marketing Mistakes (I) 
  
• Module Eleven: Marketing Mistakes (II)
  
• Module Twelve: Wrapping Up

Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.  Internet Marketing Fundamentals will provide your participants with a great set of skills to market your business online. Content is the king of Internet marketing, and your participants will need to know how to utilize your great content.

If you want your business to grow then your participants need to understand Internet Marketing Fundamentals.

OBJECTIVES

• Know how to conduct market research
  
• Develop a workable internet marketing campaign
  
• Recognize your target market
  
• Understand your brand
  
• Grasp SEO and website characteristics
  
• Find and capture leads
  

COURSE OUTLINE 

• Module One: Getting Started
  
• Module Two: SWOT Analysis in Marketing
  
• Module Three: Marketing Research
  
• Module Four: Real Time Marketing
  
• Module Five: Brand Management
  
• Module Six: Social Media (I)
  
• Module Seven: Social Media (II)
  
• Module Eight: SEO Basics
  
• Module Nine: Website Characteristics
  
• Module Ten: Capturing Leads
  
• Module Eleven: Campaign Characteristics
  
• Module Twelve: Wrapping Up

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